West Elm Gives Handmade a Hand

Feb 2012

I realize that stores always have the bottom line in mind, but I love when a well know brand supports the handmade train.  West Elm has had my eye for some time now, and their newest collection of one-of-a-kind items for the Found Shop is right on point. The company has partnered with Aid to Artisans, a leader in creating opportunities for artisans around the world, and become one of their leading retail outlets.

Sourcing from the souks off Marrakech’s Jemaa el-Fina Square, buyers have secured a selection of hand hammered trays made of recycled aluminum.  The production method insures each tray’s unique design.

2west elm kantha pillows

Kantha cloth, made entirely from repurposed vintage cotton saris, is hand quilted by village artisans in India for these accent pillows and cozy throws.

3west elm kantha quilts

4west elm pillows

Among Moroccan Berber tribes, the family crest is signified by the woven Battani patterns in these fabrics.  Sturdy enough for the desert lifestyle where they began, these found fabrics take on a new life as poufs and design statement pillows.

5west elm battani on couch

Made from wool and cotton, the rich colors and intricate weaves make these artisan accessories a treasured addition for any home.  Wouldn’t you love to ride into this environment and settle in with a good book and a cup of mint tea?
All photos from West Elm.