Eco Chic Design From India at Good Earth

May 2014

Trendsetting design house, Good Earth, embodies an eco chic aesthetic based on the values of sustainability, quality workmanship, and the revival of traditional crafts in India. Founded in 1996, it has a well established reputation for style and comfort, and at the same time keeps its focus on pure and natural materials.

The owner’s philosophy to seek out the luxurious in everyday life is evident throughout the stores. I had the pleasure of visiting two locations. Tableware, cushions, unusual contemporary artwork, and handspan fabrics for apparel and home decor all contribute to the eclectic range of handcrafted products.
The themes from some of  their current collections: Goa Lotus, Malabar, Silver Moon and Indian Modern, incorporate iconic images from different areas of the country. The unique aesthetic of Good Earth allows clients to create their own individual vision, often with a touch of whimsy! This is eco-chic from India.
Their pure skin care line is filled with the best of natural ingredients and smells as heavenly as it looks.
Located in a converted mill, the cavernous flagship store has a hip, modern restaurant, The Tasting Room, with an excellent selection of wines.
I’m not sure what I was expecting, but I have to admit, I was a bit surprised to see such a store in Mumbai, and later Hyderabad. The sophisticated design, styling and product lines were distinctly Indian in feel, but would be at home in any high end destination on the globe.
Many thanks to Good Earth’s Director, Beenu Bawa for her generosity.
All photos used with permission from Good Earth.
  1. noel says:

    That is quite cool for Mumbai, I love design focused stores, restaurants, galleries – looks like a fun place to explore

  2. What a wonderful find! I’m not sure if I should thank you or not. I’ve already had a good look around their website and seen so many lovely things I’d like to buy (and I see they ship to the UK).

    • alison says:

      Interesting observation.:) Quite a few of your fellow UK readers noticed that they shipped there. I’m glad it caught your eye.

  3. anna parker says:

    Thank you for highlighting this – their produce looks stunning. I am always suspicious of buying ‘local’ products when based in the UK, but this has online delivery and comes from a sustainable source. I will investigate at leisure…

    • alison says:

      Let me know how you make out Anna-and if you buy anything, i’d love to know that you are pleased with it when it arrives.

  4. Not the kind of thing you’d expect to stumble upon in Mumbai at all, I’d have thought! The displays look stunning and all the more for being sustainable.

    • alison says:

      Paul-the shop had other locations in Hyderabad and has received awards for their environmental efforts. A great spot!

  5. This store really reminds me of some of the global products you can buy from World Market here in USA. I tend to visit that store a lot for UK products (they are a little overpriced but if you want them you will pay it!) and noticed there is quite a large oriental and Indian section there as it is so popular among all parts of the world.

    This store is really cool in respect to the bricks and mortar location being so colorful and offering a vast selection of products which I am sure bodes well for customers. Great review on this place!